Advertising in the health and beauty industry today is shadowed by gender stereotypes. Social norms influence everything from a woman’s body shape to what she puts on her skin. We instead promote not selling products based on what might make them more appealing to the public consumer. Instead, we salute the beauty in each of our individual differences. We believe in empowering women to feel beautiful, free to express themselves however they choose, and ultimately be healthy and comfortable in their own skin. We’re about well-aging, not anti-aging. We focus on body and gender positivity, and the glorious spectrum of differences that compose our symphony of human existence.