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Rebels With A Cause

Self-proclaimed “yallternative” country singers, Jill and Julia of The Pretty Wild are on fire right now, breaking down the traditional country-music scene with their raw, gritty, and fabulously original sound—and we love them for it.

With healthy doses of alternative and rock added to their sound, it’s no surprise The Pretty Wild just signed with both Columbia Records and the Creative Artists Agency. Head over to The Pretty Wild’s Instagram feed (@wearetheprettywild) to check out their music—and acrobatic antics.

An Intoxicating new, Italian-infused perfume

Blessed to be caught-up in this boundary-breaking twosome’s rising star, we’re excited to share that Flowering Pharmacy is partnering with The Pretty Wild to create Maverick, a new fragrance that up-ends all the rules of traditional perfumery.

Having lost their mother to breast cancer in 2010, Jill and Julia wanted to pay special homage to her spirit with this signature scent. Coming from a rich Italian background, the twosome also wanted to recognize their grandfathers’ legacies. Personally taking these desires to task, Flowering Pharmacy’s co-founder Karen Sinclair Drake worked one-on-one with her fragrance design leaders.

The result is a collection of unique scents gathered from unexpected places. Maverick epitomizes rebellion and boasts bold, stylish, Italian-infused accords—with a fiery personality to match (just like Jill’s and Julia’s).

Far from ordinary, this perfume balances sweet florals—like neroli and jasmine—with strong woody tones and bright green aromatics. Inspired by pieces the sisters’ mom loved, Maverick’s packaging is equally distinctive and showcases designs reminiscent of her favorite jewelry.

To learn more about The Pretty Wild and their new scent, pop over to Floweringpharmacy/ThePrettyWild to pre-order today. A portion of your purchase price will go to support charities close to Jill’s and Julia’s hearts.

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