We are proud to be a fierce partner In protecting and promoting the agricultural industry and the quality of farm-grown premium products around the globe and even prouder to stand alongside the women doing it for themselves.
One of the ways we can support them is through Fairtrade. This alternative approach to conventional trade is based on a partnership between producers and consumers. When farmers can sell on Fairtrade terms, it provides them with a better deal and improved terms of trade, which ultimately helps improve their lives and plan for their future. Fairtrade also rewards and encourages farming and production practices that are environmentally sustainable, meaning producers are also encouraged to strive toward organic certification. Two-thirds of Fairtrade farmers live in Africa and the Middle East, with just under a quarter in Latin America and the Caribbean and the rest in Asia and the Pacific. Women make up nearly half of all Fairtrade hired labor!
Before the Fairtrade concept was founded in 1992, women in certain parts of the world had very little say in how things were run and almost no opportunities to take part in farm work (it was a given that they would simply stay at home and take care of the children), but thankfully things have now changed for the better for many of them.
One particular story we always love sharing takes us to South East Asia where women have come together to form the first all-female cooperative to express how being part of Fairtrade has literally changed their lives and that of their families and has finally given them a voice. This is why we support initiatives rather than buying land because it allows these farms to remain within the family for future generations providing far greater opportunity for women in years to come.
Fairtrade offers consumers a powerful way to reduce poverty through their everyday shopping choices and addresses the imbalance of power in trading relationships, unstable markets, and the potential of injustices that occur through conventional trade.